Once applied you're left with a subtle stain to the skin with a slight tacky feeling that fades after a few minutes. I like a dark tan so I left mine on for 4 hours. After 2 hours I noticed the colour guide was dramatically darker than when it was first applied but I decided to leave it and see how dark it would go.
The photo's above are taken in daylight and see the difference in my tan after 4 hours. To be honest they don't really show the true depth of colour that the tan delivered and I found that the next day when I woke the tan was darker still like it had continued to work even after it had been washed off (see photo above). The colour is a gorgeous deep bronzed shade which gave my skin a new lease of life. I also found the liquid to be lovely and hydrating, a surprise to me as I normally find that liquids and mousses tend to be quite drying on my skin.
One thing that I was super impressed with was how long it lasted. With every tan I wear I find it fades on my face really quickly as I exfoliate very day giving me maybe only 2 days wear out of it, but with this one it just stayed put and the same has to be said for the rest of my body. After 5 days the tan had faded by 30% of its original colour which is excellent in my opinion. I must have tried nearly every tanning product there is on the market and this one can not be faulted, I'm impressed, really impressed!!